Award-winning Product Design Lead Based in Dubai.

With over 9+ years of experience in the design industry, I have worked with dozens of leading brands to bring great ideas and design together.

I use design thinking to generate innovative ideas that bring brands to life, develop successful products through user-focused problem solving and research. Understand users’ pain points and need statements to carry value seamlessly through the end-end journey, bring a vision together through a holistic approach and beautiful visual execution.

I’m working at Majid Al Futtaim a Dubai-based holding company that operates shopping malls, residential properties, supermarkets, movie theaters, hotels, ski resorts, Fashion Brands and Fin-tech, tech startup companies and other ventures in 16 markets, primarily in the Middle East, Africa, and Central Asia. Leading product design across multiple product team pillars, managing product designers, managing external agencies and freelancers and interviewing potential new design hire. Prior to working at MAF i have had the privilege of working for Experience design agencies such as Revonic, Tentwenty & La Digital

From UX/UI to product design. I had the opportunity to put hands on work for clients like

Expo 2020
Tecom group
I believe in thoughtful, holistic design solutions that get out of the way and
empower people to accomplish more.

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