Award-winning Product Design Director Based in Dubai.
As a design leader, I have a proven track record of creating impactful, user-centered design solutions and building high-performing teams. With expertise in human-centered design, design thinking, and strategic innovation, I specialize in crafting intuitive, engaging experiences—particularly in complex environments where simplicity and effectiveness are critical.
Beyond my design capabilities, I bring strong leadership skills in assembling, mentoring, and scaling design teams. My approach is rooted in facilitating design thinking workshops, driving cross-functional alignment, and delivering innovative solutions that align with both business goals and user needs.
My experience spans diverse industries, including aviation, automotive, financial services, e-commerce, and deep tech, allowing me to bridge design, business, and technology seamlessly. I work closely with VPs, C-suite executives, and other stakeholders to define and execute design-driven innovation strategies that create measurable value for organizations.
I’m working at Majid Al Futtaim a Dubai-based holding company that operates shopping malls, residential properties, supermarkets, movie theaters, hotels, ski resorts, Fashion Brands and Fin-tech, tech startup companies and other ventures in 16 markets, primarily in the Middle East, Africa, and Central Asia. Leading product design across multiple product team pillars, managing product designers, managing external agencies and freelancers and interviewing potential new design hire. Prior to working at MAF i have had the privilege of working for Experience design agencies such as Revonic, Tentwenty & La Digital
From UX/UI to product design. I had the opportunity to put hands on work for clients like
empower people to accomplish more.