Reimagining SHARE as an Everyday Lifestyle App
Vision
As part of SHARE's digital transformation at Majid Al Futtaim, I led the design vision for evolving a transactional loyalty app into an everyday lifestyle companion for users across the UAE and the wider Middle East. My role spanned customer journey mapping, UX, UI, and bringing the concept to life through the SHARE vision film.
We explored how SHARE could connect shopping, groceries, travel, and linked banking accounts in one intuitive experience. Inside the mall, the vision centred on an app that adapted as users moved between spaces, helping them discover relevant services and shop through their phones.
The result was a vision for a lifestyle super app that connected physical destinations with digital services—showing how SHARE could become a natural part of daily life, beyond earning and redeeming points.
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