© Results 成果

(WDX® — 07)

Outcomes

Measurable results from products, platforms, and teams I have helped shape across loyalty, payments, gifting, commerce, and design leadership.

01 / Selected work

100M+

People reached across products I’ve helped design and ship

Across Emirates, flydubai, Mercedes Benz, SHARE, VOX, NBF, Salik, U by Emaar, Meraas, Expo participant portal and other digital platforms across the region.

View selected work

02 / SHARE

14M+

Loyalty members across the SHARE ecosystem

SHARE became one of the UAE’s largest lifestyle loyalty programs, connecting shopping, dining, entertainment, and payments in one experience.

03 / SHARE

94M

SHAREPay transactions in 2024

SHAREPay volume grew 3× over the previous year — from 12M in 2022 and 37M in 2023 to 94M in 2024 — turning the SHARE app into an everyday payment habit.

04 / SHARE

545K

Digital gift cards sold in 2024

Up 12% vs 2023 — digital gifting reimagined, scaling from 3.7M to 18M in a single year.

05 / Tabby × SHARE

320M

Total BNPL volume (AED)

Across Majid Al Futtaim.

View Tabby × SHARE

06 / Tabby × SHARE

85%

Increase in average basket size

Among customers paying with buy now, pay later.

View Tabby × SHARE

07 / SHARE

35%

Reduction in checkout drop-offs

Streamlined payment and loyalty integration created a faster, more seamless checkout experience.

08 / SHARE

300M

Mall gift card load in 2026

Up 20% vs 2023 — value loaded and spent across the network’s digital gift card platform.

09 / Mall of the Emirates — E-commerce Experience

30%

Increase in session duration

Customers spent more time exploring products after the marketplace redesign.

View Mall of the Emirates — E-commerce Experience

10 / Mall of the Emirates — E-commerce Experience

40%

Increase in mobile page views

Mobile browsing grew significantly through clearer navigation and journeys.

View Mall of the Emirates — E-commerce Experience

11 / Majid Al Futtaim-Showreel

35

Designers worldwide

Grew the in-house design team from 10 to 35 designers across markets.

View Majid Al Futtaim-Showreel

12 / SHAREPay

1.8×

Transaction engagement

Among SHAREPay members compared with members who scanned receipts.

13 / SHAREPay

10%

Increase in transaction frequency

Among adopters, comparing their activity before and after adopting SHAREPay.

14 / SHAREPay

6%

New to SHARE

The share of SHAREPay customers who were new to the rewards programme.

15 / SHAREPay

10%

First mall transaction

SHAREPay customers who transacted with the malls for the first time after previously using other Majid Al Futtaim brands.

16 / Tabby × SHARE

7%

Above target

Total BNPL volume exceeded the business target.

View Tabby × SHARE

17 / Digital Gift card

12%

Growth over 2023

Year-on-year increase in digital gift card sales as gifting moved from physical to digital.

View Digital Gift card

18 / Digital Gift card

6K+

Stores accessible through the platform

The Mall Gift Card connects recipients to thousands of stores across the Majid Al Futtaim network.

View Digital Gift card

19 / Digital Gift card

18

Malls across the network

Digital gifting scales across a wide physical footprint, from malls to everyday retail and dining.

View Digital Gift card

20 / SHARE

85%

Increase in average basket size with BNPL

The region’s largest offline BNPL network, with Tabby — 320M AED total volume across MAF, +7% vs target, growing from 12M to 20M year on year.