Selected Work in Product Design, Web, Motion & Digital Experiences

Loyalty Experience

SHAREFrom a loyalty app to an everyday shopping experience

Portfolio Showreel at MAF

Majid Al Futtaim-ShowreelBuilding a Design-Led Culture at Majid Al Futtaim

Mall of the Emirates — E-commerce ExperienceMall of the Emirates: Bringing the Mall Online

SHAREPay

Region's first staged wallet

SHAREPayMaking every payment more rewarding.

AI agentic experiences

IAMAIIAMAI — Everyday tasks through conversation

Vox Booking Experience

VOX CinemasRedesigning the Cinema Booking Experience

U by Emaar

U by EmaarReimagining Emaar’s loyalty experience

Portfolio Showreel

Portfolio ShowreelBrands I’ve Helped Grow.

Properties community app

Tilal Al GhafTilal Al Ghaf — Bringing Community Living Together

AI Travel Super App

EteraEtera: Building an AI Travel Super App from Zero

flydubai

flydubaiReimagining the flydubai digital travel experience

World's First Digital Gift Card

Digital Gift cardReimagining Mall Gifting for a Digital World

Mercedes-Benz

Mercedes-BenzThe all new Mercedesbenzme.com

Buy now, pay later

Tabby × SHARESHARE × Tabby: Flexible Payments in One Place

Ride-hailing with voice

IAMAIBooking a Ride Through Conversation

FintechNajm: Bringing Banking and Everyday Life Together

Booking flight with voice

IAMAIBooking Flights Through Conversation

Share Shopping Experience

ProductConnecting Everyday Life Through SHARE

SHARE Vision 2027

SHARESHARE: A Vision for Everyday Life

Airbus

AirbusA brand new Airbus news site

Experience Design

SHARENavigation Framework

Union National Bank

Union National BankReinventing digital customer experience through design

Built with AI

Side projects

Built After Hours

Playful AI-built experiments exploring ideas, interactions and flows. These are functional prototypes using sample data, created to test, learn and have fun.

Seaside padel court in Dubai with the Ain Dubai observation wheel on the horizon

Padel by the Sea

23 September 2026

A playable padel game set on a seaside court in Dubai, with Ain Dubai on the horizon. Built in minutes with Claude Opus 5.5 using only ideas and design feedback.

Rekkko screen recording website

Rekkko

16 September 2026

Record your screen. Send a link. That’s it. A browser-based screen recorder with free AI editing.

Future Me

15 September 2026

You, five years ahead. Have a conversation, get one honest next step, watch your goals move.

Only on mobile for now

Kyndmarket website on a laptop: a caring community marketplace where baby items are shared

Kyndmarket

22 September 2026

A caring community where baby items find new beginnings.

PetGPT app screens showing service comparison, booking and chat

PetGPT

5 September 2026

Ask, compare and book pet services in one place.

Demo app built with dummy data for concept and interaction exploration.

Only on mobile for now

Biible app screens showing passage search, reading plans, videos and an AI chat that returns verses

Biible

9 September 2026

Ask, read and understand Scripture. Find any passage and compare it across translations.

Only on mobile for now

Piqo app screens showing sign-in, a restaurant page, the basket, a delivery-price comparison, food discovery and an ask-anything search

Piqo

14 September 2026

Compare prices, delivery times and offers across Dubai’s delivery apps, then order through the cheapest one.

Demo app built with dummy data for concept and interaction exploration.

Only on mobile for now