VOX Cinemas — A smoother journey to the big screen

The challenge was to reduce friction while bringing the excitement of going to the cinema into the booking experience.

My role

I led a squad of three designers through the end-to-end redesign, setting the design direction and keeping the team focused on delivering an improved experience within the launch timeline.

Our approach

We focused on three key moments in the journey:

Discovering a film: Making it easier to explore movies and move toward choosing a show.

Selecting seats: Creating a clearer, more intuitive experience so users could confidently choose where to sit.

Completing checkout: Simplifying the final steps and making the path to booking confirmation easier to follow.

We also introduced purposeful motion to guide attention, connect each step, and provide feedback as users progressed. This added a sense of cinematic energy while supporting navigation.

The outcome

We launched the redesigned journey on time, delivering a simpler, more connected experience from film discovery to booking confirmation. The redesign addressed friction across the flow, with reduced drop-off as a key measure for post-launch evaluation.