Aj.
AJITH STEVE
DUBAI
© 2026

Reimagining Emaar’s loyalty experience

Design Lead · Loyalty · Mobile-First UX

U by Emaar — key visual

Led the end-to-end redesign of U by Emaar, creating a simpler, more rewarding digital loyalty experience across Emaar’s hospitality, dining and lifestyle ecosystem.

Live at ubyemaar.com — created at Valtech

U by Emaar — image 2
U by Emaar — image 3
U by Emaar — image 4
U by Emaar — image 5
U by Emaar — image 6
U by Emaar — image 7

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