Designed for People. Built for Business.

A selection of my work leading design and digital transformation across fintech, retail, e-commerce, loyalty, and aviation. From defining product visions to crafting the smallest interactions, I turn complex challenges into experiences that people value and businesses grow through.

The reel brings together award-winning work, new product launches, and transformations at scale — including SHARE's growth from 2 million to over 8 million members.

It reflects my approach to design leadership: connecting strategy, craft, and collaboration to create lasting customer and business impact.

04 Outcomes

8M+

SHARE members

Growth from 2 million to over 8 million members through a connected loyalty, payments, and gifting experience.

545K

Digital gift cards sold in 2024

Up 12% vs 2023 — digital gifting reimagined through a connected wallet experience.

94M

SHAREPay transactions in 2024

SHAREPay volume grew 3× over the previous year, turning the SHARE app into an everyday payment habit.

Transforming Everyday Payments with SHARE Pay Back to the creative space