Najm: Bringing Banking and Everyday Life Together

We needed to make a broad range of financial services feel clear, secure, and easy to use. The challenge was to connect banking and everyday activities in one intuitive experience, validate it with real users, and deliver within the launch timeline.

Customers could view balances and transactions, understand their spending, manage their cards, freeze a card when needed, and apply for loans through the app.

Spending analysis helped customers see where their money was going, while accessible card controls gave them greater control over their finances. Alongside these banking capabilities, customers could shop online, book rides, and order food—all within one connected experience.

I led the end-to-end design across customer journeys, UX, and UI, making complex financial tasks easier to understand and complete.

I worked with cross-functional teams to prioritise capabilities and keep delivery on track. Before launch, I ensured we tested the experience with real users, using their feedback to refine flows, resolve friction, and improve clarity across banking and lifestyle journeys.

We built and user-tested a digital banking super app that connected financial control with everyday convenience, bringing spending insights, card management, lending, and lifestyle services into one place.