IAMAI — Everyday tasks through conversation

IAMAI explored how people could access services and complete everyday tasks through natural conversation, bringing cinema bookings, ride hailing, shopping, groceries, flights, and hotels into one experience.

My role

As part of the squad leadership team, I helped shape the concept, focusing on conversational journeys and agentic flows — how users express a need, receive guidance, review options, and move from a request to a confirmed action.

The experience

A simple voice request such as "Book two movie tickets for tonight" could start a guided journey through choosing a show, selecting seats, and confirming payment, followed by an optional ride to the cinema.

The same approach extended to finding products, building grocery baskets, comparing flights, and booking hotels. The assistant would clarify missing details and prepare actions, while users stayed in control through explicit confirmations.

Key design focus

Natural voice interactions with relevant follow-up questions.

Visual support for comparing options and reviewing details.

Context carried across connected tasks to reduce repetition.

Clear confirmations, corrections, and booking status.

Outcome

IAMAI defined a direction for making a complex service ecosystem feel intuitive through conversation. The exploration focused on turning spoken intent into clear, actionable steps, with usability and performance still to be validated through testing.