Mall of the Emirates
E-commerce Marketplace, UX / UI
Majid Al Futtaim — 2020
Lead Designer

Bringing the Mall of the Emirates Experience Online

E-commerce Marketplace, UX / UI

As the lead designer for the Mall of the Emirates e-commerce marketplace, I shaped the experience from navigation and user journeys to UI, interaction, and motion design—bringing the mall's distinctive shopping experience into a digital destination.

I led the design across product discovery, browsing, and checkout, combining intuitive navigation with purposeful motion to make shopping feel connected and engaging. The redesign supported deeper exploration, with longer sessions and more page views on mobile.

04 Outcomes

30%

Increase in session duration

Customers spent more time exploring products after the marketplace redesign.

40%

Increase in mobile page views

Mobile browsing grew significantly through clearer navigation and journeys.

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