12M
SHAREPay volume in 2022
The starting point for the loyalty wallet's payment transformation.
- SHARE Pay
- Head of Design, Product Design
- Majid Al Futtaim — 2024
- Head of Design for SHARE at Majid Al Futtaim
Transforming Everyday Payments with SHARE Pay
Head of Design, Product Design
As Head of Design for SHARE at Majid Al Futtaim, I led the design of SHARE Pay, evolving the loyalty wallet into an everyday payment experience that brought paying, earning, and redeeming rewards together.
The challenge was to make loyalty a natural part of checkout. I shaped the journey from linking payment cards to making a purchase, simplifying how members accessed their wallet and used their points. The ambition was to make every payment feel effortless while making the value of SHARE immediately clear.
Working across product, engineering, and business teams, I led the design transformation from vision through delivery. Clear payment flows, intuitive interactions, and a consistent interface helped connect financial utility with the familiarity of the SHARE experience.
SHARE Pay's reported payment volume grew from 12 million in 2022 to 94 million in 2024 — nearly 8× growth. Alongside a 35% reduction in checkout drop-offs, these results reflected the broader shift from a rewards app toward an everyday payment habit.
04 Outcomes
37M
SHAREPay volume in 2023
Mid-growth as the wallet became a more natural part of everyday checkout.
94M
SHAREPay volume in 2024
Nearly 8× growth in payment volume over two years.
8×
Growth in payment volume
From 12 million in 2022 to 94 million in 2024.
35%
Reduction in checkout drop-offs
Streamlined payment and loyalty integration created a faster, more seamless checkout experience.
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